Marketing Leadership Services
Unlock your brand's potential with strategic marketing leadership tailored to your business needs.
Fractional CMO Support
Strategic marketing leadership tailored to your business’s unique needs, offering expertise, clarity, and results without the full-time commitment.
Proposition & Marketing Strategy
Compelling value propositions and launch strategies that align your solutions to customer needs and drive growth.
Leverage my international experience across 60+ markets to enhance your brand’s global reach while ensuring it resonates deeply at a local level.
Global Reach & Cross-Functional Synergy
Fractional CMO Support
Strategic leadership, when you need it most
Strategic Marketing Leadership Without the Full-Time Commitment
As your Fractional CMO, I offer executive-level marketing expertise to businesses that want to scale but aren’t ready for a full-time CMO.
From developing data-driven marketing strategies to overseeing implementation, I help unlock growth and deliver measurable impact.
Whether you’re a startup defining your market presence or an established business realigning your marketing strategy, I provide the leadership and clarity to drive results - ensuring every dollar spent fuels progress.
Marketing Strategy
Unlocking potential through innovative marketing leadership and collaboration
Marketing Transformation
Design future-ready operating models aligned with your goals
Conduct capabilities assessments to identify gaps and opportunities
Develop tailored MarTech roadmaps and upskilling plans for your teams
Embed agile methodologies and lead change management initiatives
Proposition Development
Lead customer insights and competitive analysis to pinpoint growth opportunities
Facilitate strategy co-creation workshops to align stakeholders
Align products and solutions to evolving customer needs
Develop compelling value propositions that differentiate
Craft targeted messaging frameworks rooted in customer insights
Design multi-channel campaign strategies to drive acquisition
Embed a test-and-learn culture for continuous optimisation
Measure and refine campaigns using data-driven insights
Go-to-Market Strategy
Brand Strategy
Define brand identities that reflect your purpose, personality, and vision
Activate brand strategies to engage internal teams and external audiences
Build storytelling frameworks that create emotional connection
Ensure consistency across customer touchpoints
“Catherine defines everything an outstanding marketer should be. A super role model, this woman will only inspire others as she carves a path for others to follow.”
Managing Director, Auditel
★★★★★